Business Exposed/FT Press/Freek Vermeulen _{The naked truth about what really goes on in the world of business}

• A different kind of business book—pithy and provocative, this is an entertaining exposé of the business world, probing into what really goes on inside business today.
• It examines the people that run companies—CEOs, managers and directors—and dissects the strategies of corporate life, guaranteeing readers a no-holds barred analysis which will build their understanding of business from the ground up.
• Cutting, witty and a fast-paced read, this book is nevertheless based on rigorous research and verifiable facts,combining revelation, story-telling and analysis, it will defy anyone to read it and not emerge better-informed about the reality of business today.
• Up-and-coming author who is a rising star at London Business School, in 2009, theFinancial Timesdescribed him as:

“The London Business School associate professor is a rising star and his pithy observations are both accessible and authoritative.”

• Market:Pearson Education is the management market leader with over 24% market share. Management is the largest market in the business sector and was worth £6 million in 2009.
• Benchmark:Freakonomics(9780141019017), Published April 2006, Life sales 438,818 (TCM Nielsen Book Life sales).