Rarely has the benefit of a deeper understanding of economics been so important, relevant, topical ... And exciting.
Since the recent global financial crisis moved economics from the business report to the front page,fear has gripped producers, consumers , financial institutions and governments.
If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin's books are read by over a million students around the world, so you'll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life .
This text covers the most important economic topics for a business or non-specialist student and presents the material with the same rigour found in a specialist economics text. It is an undiluted presentation of economic principles and models that will serve as a compasss as you navigate the unknown future terrain through which your business life will take you.
Rarely has the benefit of a deeper understanding of economics been so important, relevant, topical ... And exciting.
Since the recent global financial crisis moved economics from the business report to the front page,fear has gripped producers, consumers , financial institutions and governments.
If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin's books are read by over a million students around the world, so you'll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life .
This text covers the most important economic topics for a business or non-specialist student and presents the material with the same rigour found in a specialist economics text. It is an undiluted presentation of economic principles and models that will serve as a compasss as you navigate the unknown future terrain through which your business life will take you.
