Gurus on Business Strategy

Stok Kodu:
9781854182623
Boyut:
14.00x21.00
Sayfa Sayısı:
220
Basım Yeri:
İngiltere
Baskı:
1
Basım Tarihi:
2003
Kapak Türü:
Karton Kapak
Kağıt Türü:
2. Hamur
Dili:
İngilizce
9781854182623
633250
Gurus on Business Strategy
Gurus on Business Strategy
28.90

Here is a one-stop guide to the world's most important thinkers and writers on business strategy. It expertly summarizes all the key strategic concepts and describes the work and contribution of each of the leading thinkers in the field. It goes on to analyse the pro's and con's of many of the key theories in practice and offers two enlightening case-studies. The third section of the book provides a series of detailed checklists to help you to develop your own strategy.
More than just a summary of key concepts, this book offers valuable insights into their application and value; it will provide you with a much braoder grasp of the subject against which to develop your own business.

Here is a one-stop guide to the world's most important thinkers and writers on business strategy. It expertly summarizes all the key strategic concepts and describes the work and contribution of each of the leading thinkers in the field. It goes on to analyse the pro's and con's of many of the key theories in practice and offers two enlightening case-studies. The third section of the book provides a series of detailed checklists to help you to develop your own strategy.
More than just a summary of key concepts, this book offers valuable insights into their application and value; it will provide you with a much braoder grasp of the subject against which to develop your own business.

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