Mastering Marketing

Stok Kodu:
9781854183231
Boyut:
14.00x21.00
Sayfa Sayısı:
312
Basım Yeri:
İngiltere
Baskı:
1
Basım Tarihi:
2006
Kapak Türü:
Karton Kapak
Kağıt Türü:
1. Hamur
Dili:
İngilizce
9781854183231
633259
Mastering Marketing
Mastering Marketing
32.90

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.

It is ideal for those working in marketing for the first time, managers in other functions―i.e. finance, HR, production―who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides techniques for building and maintaining a long-term profitable market position.

It is ideal for those working in marketing for the first time, managers in other functions―i.e. finance, HR, production―who need to understand this crucial role in the organization, in-company training courses, and business degree and MBA courses.

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