The Interactive Corporation Using Interactive Media and Intranets to Enhance Business Performance

Stok Kodu:
9780375400926
Boyut:
16.00x23.00
Sayfa Sayısı:
276
Basım Yeri:
ABD
Baskı:
1
Basım Tarihi:
1997
Kapak Türü:
Ciltli
Kağıt Türü:
2. Hamur
Dili:
İngilizce
9780375400926
633052
The Interactive Corporation
The Interactive Corporation Using Interactive Media and Intranets to Enhance Business Performance
39.90

In The Interactive Corporation, author Roger Fetterman explains the new uses of interactive media through case studies of major corporations like Hewlett-Packard Company and Nortel (Northern Telecom).  Demonstrating the successes of networked interactive media in business processes, Fetterman dissolves the hype and ambiguity often associated with  new media and answers the important question "What does interactive media mean to me and my business in the new globally competitive marketplace?"

The Interactive Corporation is organized for you to have quick access to the case-study success stories in such business areas as manufacturing and distribution.  Leading corporations such as Apple Computer, AlliedSignal, Booz-Allen & Hamilton, Kaiser Permanente, and the The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations.

In The Interactive Corporation, author Roger Fetterman explains the new uses of interactive media through case studies of major corporations like Hewlett-Packard Company and Nortel (Northern Telecom).  Demonstrating the successes of networked interactive media in business processes, Fetterman dissolves the hype and ambiguity often associated with  new media and answers the important question "What does interactive media mean to me and my business in the new globally competitive marketplace?"

The Interactive Corporation is organized for you to have quick access to the case-study success stories in such business areas as manufacturing and distribution.  Leading corporations such as Apple Computer, AlliedSignal, Booz-Allen & Hamilton, Kaiser Permanente, and the The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations.

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