İkinci El
When Sparks Fly: Igniting Creativity in Groups is the “star” business book of the quarter-it was featured in both Fortune Magazine and Business Week as the book of the month that would have great influence on business. The authors start by saying that they had the belief that any group can be more creative, even if the individual members are not creative-that leadership can affect the creativity of a group. They bring together basic research in social psychology with practical experience in management to develop their perspective on group creativity, and use both their own research and that of others, principally Teresa Amabile, to examine how groups generate ideas. Although TRIZ is not included in the mechanisms for idea generation that they examine, I think that their findings about how to develop a group that welcomes innovation and can use innovative thinking are useful concepts for teams that use TRIZ to develop new concepts.
İkinci El
When Sparks Fly: Igniting Creativity in Groups is the “star” business book of the quarter-it was featured in both Fortune Magazine and Business Week as the book of the month that would have great influence on business. The authors start by saying that they had the belief that any group can be more creative, even if the individual members are not creative-that leadership can affect the creativity of a group. They bring together basic research in social psychology with practical experience in management to develop their perspective on group creativity, and use both their own research and that of others, principally Teresa Amabile, to examine how groups generate ideas. Although TRIZ is not included in the mechanisms for idea generation that they examine, I think that their findings about how to develop a group that welcomes innovation and can use innovative thinking are useful concepts for teams that use TRIZ to develop new concepts.
